Is Devon’s Visitor Economy Changing? What It Means for Family Attractions Like Diggerland

Devon has long been one of the UK’s most popular holiday destinations, known for its coastline, countryside, and traditional seaside charm. However, the visitor economy is beginning to shift in ways that are changing how people travel, spend, and choose where to go.

For businesses, especially family attractions, understanding these changes is essential. For visitors, it is influencing what makes a day out truly worthwhile. So, is Devon’s visitor economy changing? The evidence suggests it is, and the impact is already being felt across the region.

A Strong but Evolving Visitor Economy

Tourism continues to play a vital role in Devon’s economy, supporting local businesses and communities. However, recent trends show that while visitor numbers remain strong, behaviour is changing.

The surge in UK staycations seen in recent years has settled, and travellers are now more selective. According to Visit Devon, there is a growing focus on value, flexibility, and quality of experience rather than simply taking longer holidays. 

This means destinations and attractions must work harder to stand out and deliver something meaningful.

Shorter Stays, Bigger Expectations

One of the clearest trends is the move towards shorter breaks. Many visitors are choosing weekend trips or a few days away rather than week long holidays. As a result, they are looking to make the most of every moment.

For family attractions, this creates both pressure and opportunity. Visitors want experiences that are easy to access, engaging from the outset, and capable of delivering a full day of entertainment without the need to travel between multiple locations.

This shift has made high quality, all in one day out experiences far more appealing.

Cost Conscious Travel Is Here to Stay

Rising costs have also influenced how families plan their trips.

Rather than simply looking for the lowest price, visitors are focusing on value. They want to feel that their time and money are well spent, particularly when travelling with children.

This has led to a growing demand for attractions that offer more than just a passive experience. Families are prioritising activities that are interactive, memorable, and genuinely enjoyable for all ages.

For family attractions, this means offering something distinctive is more important than ever.

The Rise of Experience Led Days Out

Another significant shift is the growing demand for experiences over traditional sightseeing. Visitors are increasingly drawn to activities where they can take part rather than simply observe. This is especially true for families, where engagement and entertainment are key.

This is where Diggerland Devon stands out. Diggerland offers a hands-on experience that is unlike a typical day out. Visitors can ride, drive, and operate real construction machinery, creating a unique and memorable experience that appeals to both children and adults.

In a competitive market, this type of attraction offers something different and that difference matters.

Why Family Attractions Need to Adapt

The shift towards shorter stays and experience driven travel means that family attractions must continue to evolve. Visitors are no longer just asking what is available. They are asking whether it is worth their time, whether their children will enjoy it, and whether it offers something they cannot find elsewhere.

In a region like Devon, where there is no shortage of things to do, standing out requires a clear and compelling offering. Attractions that focus on delivering memorable, interactive experiences are far more likely to attract today’s visitors.

Family Attractions in Devon

Devon’s visitor economy is not declining. It is changing. Shorter stays, more considered spending, and a growing demand for unique experiences are reshaping how families choose to spend their time.

For family attractions, this presents a real opportunity. Those that can offer something engaging, different, and high value are well placed to succeed. Attractions like Diggerland demonstrate how this can be achieved by combining entertainment, interaction, and a full day experience in one location.

For families planning a trip to Devon, the focus is shifting. It is no longer just about where you go, but what you do when you get there.

All information correct as of: 23rd April 2026.