Cookie Policy
Last updated: 11 September 2026
About this Cookie Policy
This Cookie Policy explains how Allsafety Ltd trading as Diggerland UK Theme Park (“Diggerland”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our website.
Cookies and similar technologies may be used to make our website function correctly, remember your preferences, understand how visitors use our website and, where you have given your consent, support analytics, advertising and other services.
This policy should be read alongside our Privacy Policy, which provides further information about how we collect, use and protect personal information.
What are cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website. They allow a website to recognise your device and remember certain information about your visit.
We may also use technologies similar to cookies, such as pixels, tags, scripts or other technologies that store or access information on your device.
How we use cookies
We use cookies and similar technologies for different purposes, including:
- Strictly necessary cookies, which are required for our website to operate and provide services you have requested.
- Preference cookies, which may remember choices you make when using our website.
- Analytics cookies, which help us understand how visitors use our website, such as which pages are visited and how visitors interact with the site.
- Marketing and advertising cookies, where applicable, which may be used to provide relevant advertising or measure the effectiveness of advertising campaigns.
Not all cookies are used for the same purpose, and some cookies may be placed by third-party services that appear on or are integrated into our website.
Cookies used on our website
The table below provides details of the cookies and similar technologies currently configured on our website, including their purpose and duration.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyses website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
Recaptcha
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
| Name | Description | Duration |
|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 179 days |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
YouTube
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
Learn more| Name | Description | Duration |
|---|
| GPS | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 day |
| VISITOR_INFO1_LIVE | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing | 179 days |
| PREF | This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. | 10 years from set/ update |
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
| DEVICE_INFO | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 179 days |
| LOGIN_INFO | This cookie is used to play YouTube videos embedded on the website. | 2 years |
| VISITOR_PRIVACY_METADATA | Youtube visitor privacy metadata cookie | 180 days |
The cookie information above may be updated from time to time as we add, remove or change services on our website.
Your cookie choices
Where a cookie or similar technology is not strictly necessary for the operation of our website, we will ask for your consent before using it where required by law.
You can choose whether to accept or reject non-essential cookies through our cookie consent banner and preference settings.
You can also change or withdraw your cookie preferences at any time using the Cookie Settings option available on our website.
Withdrawing consent does not affect the lawfulness of any processing that took place before you withdrew your consent.
Please note that blocking or rejecting certain cookies may affect how some parts of our website function.
Third-party services
Some cookies and similar technologies may be provided by third parties. These third parties may process information collected through their technologies in accordance with their own privacy policies.
Details of the third-party services and cookies used on our website are provided in the cookie information above.
Where required, we obtain your consent before allowing non-essential third-party cookies or similar technologies to operate.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies and similar technologies used on our website, changes to the services we provide or changes in legal or regulatory requirements.
We recommend checking this page periodically for the latest version of this Cookie Policy.
Contact us
If you have any questions about our use of cookies or similar technologies, you can contact us using the details below:
Allsafety Ltd t/a Diggerland UK Theme Park
Email: marketing@diggerland.com
Telephone: 01634 711711
