An Update to the Tourism Industry 2023: Plus An Exciting Day Out at UK Theme Parks

As we navigate through 2023, the tourism industry continues to evolve in response to changing travel patterns, consumer preferences, and global circumstances. In this blog post, we delve into the latest insights provided by Visit Kent and VisitBritain. Plus, take a look at a thrilling day out option at the Diggerland UK Theme Parks in Kent, Devon, Durham and Yorkshire. Find out why it should be on your must-visit list!

Visit Kent

Visit Kent provides annual in-depth overviews of the tourism industry, shedding light on trends and patterns that have emerged over the past year. Good news for the tourism sector as a renewed interest in UK staycations and tourist attractions is on the up! This shift can be attributed to factors such as any ongoing travel restrictions, a desire for local exploration, and an increased appreciation for the beauty and experiences available in the UK.

Travellers are also increasingly seeking eco-friendly accommodations and experiences that connect them with destinations that prioritise these efforts. This aligns with the global movement towards sustainable tourism, where travellers are eager to minimise their impact on the environment while still enjoying days out.

Visit Britain

VisitBritain offers valuable insights into the attractions and UK theme parks that captivated visitors throughout the previous year. One notable trend is the continuing popularity of heritage sites, historic landmarks and cultural attractions remaining a top pick for tourists. 

Additionally, the importance of innovation in the tourism industry is a key factor. Attractions that incorporate technology, interactive elements, and unique experiences tend to capture the attention of travellers. This trend reflects the growing demand for memorable and personalised adventures that cater to a diverse range of interests and audiences. Shortly after COVID, the recovery of the tourism sector was mainly driven by UK visitors, however we certainly saw plenty of overseas visitors in 2022, as the travel restrictions were lifted.

Barriers for Tourist Attractions and UK Theme Parks

Tourist attractions and UK theme parks face a range of barriers and challenges that impact their operations and growth, including:

Admission Fee Increases

Admission fees for tourist attractions have increased by up to 6% in line with the inflation rate in 2022. Reflecting the ongoing challenges and considerations faced by these attractions.

Increase in supplies fees

The increase in supply fees by 69% and rising energy costs by 64% for UK tourist attractions is also another factor that UK theme parks and attractions are grappling with. 

Cost of living increase

The cost of living has drastically increased and it has had several effects on tourist attractions in the UK. Visitors have less disposable income to spend ultimately resulting in lower visitor numbers for businesses. Despite this, UK theme parks in England reported a 42% annual increase in total visits from 2021 to 2022 continuing the recovery that started in 2021.

Poor Weather

2023 hasn’t exactly given us the best weather, especially August! It’s great news for those indoor attractions, but outdoor attractions have definitely taken a hit. We should expect typical British weather, but it is another factor currently affecting UK theme parks especially.

Support UK Theme Parks and Visit Diggerland!

Amidst these evolving trends, one exciting day out option that stands out is Diggerland UK. Diggerland is not your typical theme park; it’s a place where both kids and adults can experience the thrill of operating real construction machinery in a safe and supervised environment. With multiple locations across the UK, Diggerland offers a unique blend of fun, education, and adrenaline-pumping experiences.

Here’s why you should consider booking a day out at Diggerland UK:

Unforgettable Experiences: Imagine moving giant diggers, dumpers, and other heavy machinery. At Diggerland, you can do just that. It’s an opportunity to learn about these impressive machines while having an absolute blast.

Fun for All Ages: Diggerland caters to visitors of all ages, making it an ideal destination for families, friends, and even team-building events. Children can enjoy specially designed rides, while adults can embrace their inner construction worker.

Safety First: Safety is paramount at Diggerland. Each attraction is supervised by trained members of staff, ensuring that visitors can enjoy the experience with peace of mind.

Unique Photo Opportunities: Where else can you capture moments of yourself behind the controls of a digger? Diggerland offers a range of fantastic photo opportunities that you won’t find anywhere else.

Stack Attack at Diggerland

Book your tickets today

Support local UK theme parks whilst enjoying a memorable day out with the whole family. If you pre book your tickets in advance on our website you can also save yourself some money!

Check out our price list here: 

  • Over 100cm: £25.95pp
  • Over 65: £12.97pp
  • Under 100cm: Free
  • Carer to disabled customer: Free

Don’t forget to tag us in your photos and videos from your ultimate day out at Diggerland. All of our channels can be found here: 






All information correct as of: 15/08/2023